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Four weeks in Japan can never be equated to lying on a beach in Barbados
with suntan lotion. Many large Japanese cities such as Tokyo and
Osaka are very tiring places to visit with modern extensive
transportation networks, massive neighbourhoods and millions of
people. Tokyo itself is huge and not 'as such' a stand alone city. An indiction of Tokyo size can be measured by comparing it to nearby
Yokohama which not 150 years ago was one of Japan's main new gateways to
the new western world and today is a mere 20 minutes from Tokyo yet
itself spawns only 3.6 million people. Tokyo or the 'Tokyo metropolis'
as it is often called sees an incredible 35 million people make up
the worlds largest metropolitan economy.
Yet
whilst there are two football teams in Yokohama, 'Tokyo' has only two
teams of its own as in with the word 'Tokyo' mentioned. With that
amount of people living, breathing and working in the area getting
around is easy but it is also tiring. The people need the outlet of
sport as another string to the Japanese obssession with 'beating
stress'. If you are unsure why take one
journey on a metro trip in central Tokyo and the amount of people
fast asleep on the train, briefcase in hand will tell you something
about the pace of everyday life. Its fast, frenetic and busy and
even when you are a foreigner on holiday its hard not to get caught
up in it all. Your usual trip to Barbados can feel a million miles
away.
Football
in Japan is no different to everyday life in Tokyo. There is
modernity and order yet traditional and historical contradictions
almost everywhere you look. One minute you will see a flag being
raised written in Chinese characters and the next it was be a flag in
Portuguese or 'Spanglish'. Some team names go along the simplified
traditional F.C
or United
route whilst others will be in part Portuguese. Its fast, slick,
professional and polished on the field but strangely without much
heading or aggressive tackles. Then just as respect seems the order
of the day a player lunges into a knee high tackle and is sent off
the field by the once non-existent diminutive sized referee. As he trudges
disconsolately off the field his team mates will be arguing with the
referee but the man red carded will be bowing apologetically to the
fans in the stand.

The
J-league is orderly and successful with big super clubs like Urawa
Reds and Yokohams F. Marinos but also with small clubs like Omiya
Ardija
where hopes are slim but ideas and fan hearts are huge. The league
format is not without its financial problems either now and nor has
it been in the past. Big import names like Gary Linekar or Dragon
Stojkovic both of whom commanded large salary outlays in the
mid-1990's brand of post-amateur football will not been seen on
the J-League for the foreseeable future. Youth and home grown talent leads the way. In the stands meanwhile
Japanese fans do all they can to obsessively copy the flags, songs
and imagery of the cream of European and South American football.
The average stadium can feel like it has a mixture of La
Bombanera
of Boca and the Kop at Anfield
in Liverpool. With a result your typical J-League game will see
European ultras type groups, south American flag twirling and British
like 'arms folded on chest' tactical observance. All the
uniqueness of Japan is there but with the stark glaring
contradictions all intertwined. A noisy support in Japan is the
norm, but whereas in Italy that will largely be made up of adolescent male youth
and older guys, in Japan the ones doing the screaming are just as
likely to be an old age pensioner or a teenage girl with her young sisters. The guys
holding the flags may be young men but the ones standing clapping and
screaming at the action are just as likely to have taken a pram and
baby with a flag in tow to the match.
Where as in the United
Kingdom no fan would even contemplate leaving his bag or camera on
his seat when you go for a half time beer in a Japanese stadium it's
as safe as houses. There is generally no terracing in the J-League
but that does not stop fans standing on seats on mass to cheer, shout
and scream. What is more there are no police or security firms
ordering you around whilst you are backing your team. Yes, there are
stewards and probably too many of them and they are highly
visible. But they are there to assist and help supporters in a
positive way not to stop, anger and be aggressive as is often the
case in Britain. Stewards will also be young girls or teenage boys
rather than part-time quasi-thugs or non-intelligencia that can be the case in the UK.

Each
game in Japan sees a multitude of official and unofficial fan clubs
and social groupings that crowd the terraces to carefully
choreographed chants and displays that ring out for ninety minutes.
This in itself indicates a desire to copy what occurs in Europe at
say a Bundesliga or Serie A match but it's not just in football that
this sort of support occurs. J. League football fans have arguably
borrowed as heavily from baseball fans as they have from European and
South American football culture. Chants at Baseball games will also
involve carefully choreographed chants and team colours wearing.
Indeed the passion for baseball surpasses that for football in many
cities. In Hiroshima almost every shop in the city had fan
merchandise pertaining to the Hiroshima Carp baseball team and this
ranged from large merchandise such as shirts and baseball bats to
smaller products like stickers and city transport passes. Against
this it was very hard to find anywhere selling Sanfrecce Hiroshima
goods out with a small official club shop not 5 minutes from the Atom
bomb site. On J-League match day in Hiroshima it was hard to even
know a game was occurring at the Big Arch stadium against this the
Friday night baseball game between Hanshin Tigers and Hiroshima Carp
saw thousands of colourful and noisy baseball fans dominate the city
scape. In the United Kingdom it is very hard to find a top level
cricket match occurring at Old Trafford starting at the same time as
a game involving Manchester United at Old Trafford. However in
Tokyo a baseball match was occurring at the same time in the stadium next
door to the national stadium where FC Tokyo played JEF United.
At
the current time Urawa Reds seem to be the Manchester United type
club of Japan. That does not mean though that they have everything
there own way. Just as Manchester United have Liverpool, Chelsea and
Arsenal for competition at home so Urawa have clubs like Yokohama
Marinos and Kashima Antlers in the J-League. With Japanese
football fans acknowledging the support as the best in Asia, Urawa
have attracted supporters from both Tokyo and from the north
stretching all the way to Sapporo in Hokkaido. The similarity with
Man Utd is further enhanced as the club has grown and attracted'
these new-fans with the move to its own Theatre of Dreams at the
Saitama Stadium 20 minutes from Urawa and used at the 2002 World Cup for the Brazil against
Turkey game.

Where
once the game in Japan had been an amateur dominated sport with
corporate backing on a small scale today the Japan
Professional Football League or J. League is
the top professional soccer league in Japan. It is also one of the
most successful leagues in Asian club football far ahead of a similar
structure in South Korea. Its teams regularly compete in the World
Club cup against the likes of Manchester United, AC Milan and Sydney
FC. The esteem in which it is held is further enhanced as it is
the the only league given top class ranking by FIFA. Currently the
J. League Divisions 1 and 2 are the first and second levels of the
system and these have been around generally since 1992 but that is
not to say football was not been around before then.
Before the
inception of the J. League, the highest level of club football was
the Japan Soccer League (JSL) but as mentioned it consisted only of
amateur clubs. Fans were about but the grounds were not of the highest
quality and the Japanese national team was not on a par with the
European powerhouses. Japan had its overseas exports and had made
a name internationally at the Olympics games but qualification for
the world cup was both hard and near impossible. To raise the
level of play required domestically and in an attempt to gather more fans,
improve the national team and compete with the traditionally dominant
spectator sports of baseball and Sumo the J-league came about.
In
the early years many famous and post-peak foreign players were
brought into the clubs to promote the game at grass roots level.
Gary Linekar being one of the most notable figures who came to play
for Nagoya Grampus Eight. Despite the success in the first three
years the early boom of large television exposure, corporate
sponsorship and fan interest soon weakened with the fading of the
Japanese economy and the league grew financial problems as the clubs
continued paying high wages to often non performing foreign players.
J. League clubs were also heavily corporate-owned or related
and they depended heavily on support from sponsors for transfers and
income. Essentially organisations such as Nissan act much like de
facto
parent companies to clubs such as Yokohama F.Marinos and were partly
responsible for merger.
A sea change of some sort came with the
awarding of the 2002 World Cup finals to Japan and South Korea but
that alone was not the sole reason as to why the game thrives as it
is today. Fans of the game were always around but the new stadia
generated by World Cup 2002 saw crowds increase as capacities needed
filled. A short look around the league teams today and its
obvious big name foreign players are no longer the norm. The league
still has an assortment of Brazilians but many of these are of
average standard. Some also go onto become naturalised Japanese
and play for the national team. Instead each team may have a
token foreign player from Europe or South Korea but these will be
heavily outnumbered by young Japanese players who have grown up
through youth systems that may have collapsed had financial outlays
to foreign stars continued. Curiously as stadiums went from being
inner city and underdeveloped to being located outside the city or
modern so a healthier financial status and relationship with fans
has grown. Although many clubs have origins going back to 1920's the
absence of historical emotionalism with a club's original home or
success is not really an issue for many clubs fans and hence moves
to a new ground and mergers are often, all though not always,
embraced. Fans of clubs have went from being home-town only
prefecture based to fans commuting from miles away for each home
match. FC Tokyo games often take place in the very central National
Stadium but most games are in Chofu City at the Ajinomoto Stadium
some one hour from the centre.
In recent years, with
incremental club outlays on marketing and a year on year
investment in club/fan relations has seen the identification of the
J-League club as one 'encompassing many' or as a 'seat of community'. Each club will have jargon inspired club mottos which
conveniently embrace both club and fan concerns thereby surpassing
any need for use of historical imagery or past victory to promote and engage. For almost
every team past success either domestically or internationally does not
exist and therefore modern slogan and empty marketing driven inspired
slogan is what ties many fans to clubs. Sanfrecce Hiroshima use 'We
Fight Together';
Shimizu S-Pulse use “We
Believe”;
Kyoto Sanga use 'We
Get Dreams'
whilst Yokohama F.Marinos use the the Babel fish-inspired English
type marketing slogan 'EGV:
Enjoy Growing Victory.
' The list goes on and on from the relevant to the ridiculous but it
all seems to work.
Outwith this slogan use team names and colours themselves point not only
to home city of origin but also unity or group unification. Kyoto
Sanga FC use the word "Sanga" in the team name and it is
said to be a Sanskrit term meaning spiritual grouping. Meanwhile
the team themselves play in purple this being used to reflect the
proud imperial history of Kyoto. The use of 'Sanfrecce' in
Hiroshima's team name points at arrows being used for the 'good of a
clan' or family. Some team names meanwhile will be used as a means
of pointing at the historical traditions of the city the team is
located. The new team of Yokohama F.Marinos came about as a result
of a Nissan backed merger. Whilst Yokohama 'Flugals' had pointed
towards the backing of this club by airlines the new team name made
no reference to Nissan. Instead, Flugals merged into the new team in
1999 and the team name F.Marinos
used by Yokohama means 'sailors' hinting at the rich naval heritage
of the port city.
Similarly,
supporter groups also adorn themselves with some inspired European
influenced translations, slogans or symbols. However, many clubs fanswill also
use traditional Japanese imagery and combine this with these European type
slogans. At a home game of Kyoto Sanga you are likely to see a flag
with image of a Geisha girl combined with 'Ultras
Kyoto'
emblazoned underneath. The city of Kyoto is said to be as
un-sporting friendly as you can get. Rich in traditional Japanese
culture such as tea houses and temples it is as far away from a
typical grimy hard working Japanese city as you can get. Even at the
club shop in the city centre a staff team member was unsure of club
fixtures and whether match tickets would be available. Step inside
the home Nishikyogoku Stadium on match day and things seem different.
A fanclub “Real Naked” is visible; so called as a group of men who support
the team go in bare chests. In the home end Kyoto fans bounce up and
down from start to finish even when the team is losing and you do wonder if the boundaries between defeat and winning have been blurred somewhere.
Japanese
society in all its contradictions is not an easy one to explain but
why the J-League is today the success it is can perhaps be explained
by the fact that Japan remains a group-oriented, orderly and
cohesive society which is largely free of the ethnic deviciveness present in
major European nations. For football fans supporting a J. League
club is never really a hit-and-miss affair. Almost every game no
matter the importance sees singing, celebration and songs. Fans
celebrate goals the same whether they are 3-0 down or 3-0 ahead. Commonly songs are out of tune and out of sync with what is occuring on the field and engagment can seem miles away. Originality is also hard to come by outwith maybe Urawa Reds. Also, almost every clubs fans sing the same songs to the same theme tune
and act in the same way. All that seems to differ is the amount of
fans and the team name. Inside the grounds the J-League merchandise on sale seems to have been
mass produced and appears copyright of the J-league and the clubs. The
only originality comes by way of fan flags on display inside the
ground.
If
you are a foreigner (gaijin)
in Japan its fairly easy to get into any game you want even without
booking ahead. The J-League in general is not foreigner friendly in
terms of match reports or club websites but it's very easy to
buy tickets and source fixtures. Moreover, once locals find out
that you are interested in a local team the welcome can be
astonishing with hand shakes and 'pleased
to meet you'
a plenty. Directions to grounds and match locations from fellow fans
or information points will be on the spot and detailed with
alternatives, potential transport problems and short cuts all pointed
out as well. Some newer grounds such as that at JEF United hold
only around 24,000 and will sell out for a Saturday evening game.
But the options for purchasing tickets are high tech and numerous
meaning that in general they are not too hard to come by even if you
need to book ahead.
At one of the larger clubs meanwhile you can
turn up on the day and purchase a ticket for 2,500 yen quite easily.
At FC Tokyo tickets for a Saturday evening match were available on a
sliding scale of between 2,000 and 6,500 yen and tickets at the lower
end of the scale amongst home supporters were easily come by not 10
minutes before kick off. Similar purchase opportunities occurred
at the Nissan Stadium in Yokohama. Turnstiles are also
non-existent for supporters meaning the queues seldom exist. Indeed
there is very little need for such a method in Japan anyway. Whilst
here in the UK barging, pushing and shoving is the order of the day
outside a ground queuing in an orderly and pleasant fashion is the
norm no matter what is occurring inside in Japan.
Programmes
are similar to those on sale in Europe football and will be available
at around 300 yen (£2.20). But whilst the cover will be all in
English the interiors will be solely in Japanese meaning that it will
remain a memento rather than a piece of actual reading material.
Match-day line-ups will often be announced in English and a rousing
rendition of “You’ll Never Walk Alone” is belted out before
kick-off at FC Tokyo games. Other clubs offer a nod to Japan’s
sizeable Brazilian community – arguably the largest minority group
in what is practically a ethnically homogeneous society – with the use of
Portuguese in chants and team songs.
Just
like the MLS or the A-League in Australia the image of the J. League
as a mere “retirement home” for ageing European stars is an
enduring but totally false point of view. Like its counterparts
in the USA and Australia the J-League has matured into a legitimate,
sustainable competition where fan/club relations are healthy,
trusting, encouraged and binding. A hectic European type match day
atmosphere is more often that not visible but its not the Olympico in Rome.
Nevertheless the forces of modernity, globalisation and media will
invariably continue to thrust the J.
League just like Japan as a nation into a wider global context. There are no football fans in Japan walking around with J-League or Tokyo team shirts on a non-match day but there are a great many walking around with England shirts with Lampard on the back. However, Japan's cultural traditions will ensure that the league will
remain sustainable, healthy, cohesive and continuous for the good of
both fans, clubs and the wider Asia football system. Despite the often distorting thrusts of modern football being visable and moving faster than ever the J-League will survive and progress.
Living space is hard to come by in Tokyo but the wider J-League does seem to have got its house in order.
See Also
FC Tokyo v JEF United Chiba
Yokohama F Marinos v Jubilo Iwate
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